Academic Talk on Fri 18th May 2012

5pm Fri 18 May


We are lucky enough to have the fantastic Unruly Media coming in to deliver a talk on scalability! We are very excited about this as Unruly are an award winning global company doing some very interesting stuff :). There will also be free pizza at this event.

About Unruly: (taken from their webpage -

The award-winning global platform for social video advertising

With offices in New York, San Francisco, Chicago, London, Berlin, Paris, Stockholm, Amsterdam, and Sydney, Unruly has delivered, tracked & audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile's acclaimed Life's for Sharing series, Evian's global Roller Babies hit and Heineken's Open Your World campaign.

Reaching an audience of 725 million monthly unique users, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications.

Unruly’s mission is simple: to deliver the most awesome social video campaigns on the planet.

The topic of the talk:
Title: Taming scalability, and how XP can help

Who: Imran Bohoran and Benji Weber (Unruly Media)

In this talk we will discuss three types of scaling challenges involved with adserving - Performance, Reliability, and Innovation.

We will cover some of the performance challenges we have encountered growing to tens of millions of impressions per day, and the approach we took to solve them, together with reliability challenges and how we avoid being woken up every night. We'll pass on some lessons that we have learnt the hard way - so you won't have to.

Teams often get less and less innovative when they have to cope with these kinds of scalability problems and increasingly complex business requirements. We will explain how Extreme Programming allows us to cope with these challenges and release new features into production to millions of users several times a day, while still having time to innovate.

Hope to see you there!

Following the talk we will be having a meal in the dirty duck which all are welcome to join us with. We will then be heading over to DCS for gaming and XING, our weekly programming workshop.